{"id":356155,"date":"2026-06-08T14:04:22","date_gmt":"2026-06-08T17:04:22","guid":{"rendered":"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/?page_id=356155"},"modified":"2026-06-08T14:06:12","modified_gmt":"2026-06-08T17:06:12","slug":"patricio-dominguez","status":"publish","type":"page","link":"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/patricio-dominguez\/","title":{"rendered":"Patricio Dom\u00ednguez"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"356155\" class=\"elementor elementor-356155\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bd7e54 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"8bd7e54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cdb7a42\" data-id=\"cdb7a42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f4c325 elementor-widget elementor-widget-image\" data-id=\"9f4c325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2025\/04\/Patricio-Domi\u2560unguez.png\" class=\"attachment-large size-large wp-image-1759\" alt=\"\" srcset=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2025\/04\/Patricio-Domi\u2560unguez.png 400w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2025\/04\/Patricio-Domi\u2560unguez-300x300.png 300w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2025\/04\/Patricio-Domi\u2560unguez-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53048f6\" data-id=\"53048f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a29f29 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9a29f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Patricio Dom\u00ednguez<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a118301 elementor-widget elementor-widget-heading\" data-id=\"a118301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Profesor Asociado<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9710cca elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9710cca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b08fc1\" data-id=\"1b08fc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3037cda elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3037cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-graduation-cap\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Biograf\u00eda<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8786e81 elementor-widget elementor-widget-text-editor\" data-id=\"8786e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ingeniera Comercial y Mag\u00edster en Marketing de la Universidad de Chile. Ph.D. in Business and Management de The University of Manchester, Reino Unido.<\/p><p>Su trabajo se sit\u00faa en la intersecci\u00f3n entre marketing, tecnolog\u00eda y anal\u00edtica de datos, con foco en la comprensi\u00f3n del comportamiento del consumidor en entornos digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e67570 elementor-widget elementor-widget-heading\" data-id=\"4e67570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00c1reas de especializaci\u00f3n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c0b0c elementor-widget elementor-widget-text-editor\" data-id=\"95c0b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"lista-especializacion\"><li>Marketing de servicios<\/li><li>Experiencia de cliente<\/li><li>Anal\u00edtica de datos<\/li><li>Inteligencia artificial aplicada al marketing<\/li><li>Aceptaci\u00f3n tecnol\u00f3gica<\/li><li>Comportamiento del consumidor<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c054e1a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c054e1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0627394\" data-id=\"0627394\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1ce774 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d1ce774\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-cc08a8a\" data-id=\"cc08a8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21dfec elementor-widget elementor-widget-image\" data-id=\"a21dfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/carolina-mart%C3%ADnez-troncoso-phd-450018aa\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/LinkedIn-Logo.jpg\" class=\"attachment-large size-large wp-image-355798\" alt=\"\" srcset=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/LinkedIn-Logo.jpg 800w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/LinkedIn-Logo-300x169.jpg 300w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/LinkedIn-Logo-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-28f271f\" data-id=\"28f271f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18168cd elementor-widget elementor-widget-image\" data-id=\"18168cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"866\" height=\"650\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/google-scholar4372.jpg\" class=\"attachment-large size-large wp-image-355799\" alt=\"\" srcset=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/google-scholar4372.jpg 866w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/google-scholar4372-300x225.jpg 300w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/google-scholar4372-768x576.jpg 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-070e063\" data-id=\"070e063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b152aa elementor-widget elementor-widget-image\" data-id=\"0b152aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-1024x131.png\" class=\"attachment-large size-large wp-image-355796\" alt=\"\" srcset=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-1024x131.png 1024w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-300x39.png 300w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-768x99.png 768w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-1536x197.png 1536w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-2048x263.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-cb68d16\" data-id=\"cb68d16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8932e6 elementor-widget elementor-widget-image\" data-id=\"d8932e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-1024x131.png\" class=\"attachment-large size-large wp-image-355796\" alt=\"\" srcset=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-1024x131.png 1024w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-300x39.png 300w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-768x99.png 768w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-1536x197.png 1536w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ResearchGate_logo.svg-2048x263.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b5d21ae\" data-id=\"b5d21ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f528a75 elementor-widget elementor-widget-image\" data-id=\"f528a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"327\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ORCID_logo.svg.png\" class=\"attachment-large size-large wp-image-355797\" alt=\"\" srcset=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ORCID_logo.svg.png 960w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ORCID_logo.svg-300x102.png 300w, https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/ORCID_logo.svg-768x262.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e55467 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1e55467\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bafdb5d\" data-id=\"bafdb5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ce1f0 elementor-widget elementor-widget-heading\" data-id=\"a3ce1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investigaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f3993 elementor-widget elementor-widget-text-editor\" data-id=\"37f3993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Sus l\u00edneas de investigaci\u00f3n abordan:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experiencia de servicio y\u00a0<\/span><i><span data-contrast=\"auto\">customer\u00a0journey<\/span><\/i><span data-contrast=\"auto\">\u00a0en entornos digitales y mediados por inteligencia artificial\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Automatizaci\u00f3n,\u00a0chatbots\u00a0y gesti\u00f3n de reclamos\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aceptaci\u00f3n y resistencia a nuevas tecnolog\u00edas\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tecnolog\u00edas para la sostenibilidad (veh\u00edculos el\u00e9ctricos, paneles solares, medidores inteligentes)\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Influencia de est\u00edmulos visuales en el comportamiento del consumidor (color, precios, dise\u00f1o experimental)\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6421a2b\" data-id=\"6421a2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb761b elementor-widget elementor-widget-heading\" data-id=\"5fb761b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metodolog\u00eda\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16cb98 elementor-widget elementor-widget-text-editor\" data-id=\"e16cb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Su trabajo adopta un enfoque basado en datos y m\u00e9todos mixtos, utilizando herramientas como:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Procesamiento de lenguaje natural y anal\u00edtica de texto\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Modelamiento predictivo\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experimentos y an\u00e1lisis conjunto\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Anal\u00edtica de trayectorias del cliente\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97ba4fa elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"97ba4fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f4d326\" data-id=\"4f4d326\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44b241 elementor-widget elementor-widget-heading\" data-id=\"f44b241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vinculaci\u00f3n y proyectos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ccbc elementor-widget elementor-widget-text-editor\" data-id=\"351ccbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Participa en el proyecto <strong>NOVA-IA<\/strong>, iniciativa apoyada por CORFO orientada al desarrollo y aplicaci\u00f3n de inteligencia artificial en colaboraci\u00f3n con el sector productivo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44e815b\" data-id=\"44e815b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1525b03 elementor-widget elementor-widget-heading\" data-id=\"1525b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reconocimientos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b13648 elementor-widget elementor-widget-text-editor\" data-id=\"4b13648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Beca CONICYT para estudios doctorales en el extranjero\u00a0\u00a0<\/li><li>Beca completa para Mag\u00edster en Marketing, Universidad de Chile\u00a0\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7526a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c7526a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa784db\" data-id=\"fa784db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e208f84 elementor-widget elementor-widget-heading\" data-id=\"e208f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicaciones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62aeebb elementor-widget elementor-widget-accordion\" data-id=\"62aeebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1031\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1031\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"><\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1031\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1031\"><ul><li>Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar.<\/li><li>Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar.<\/li><li>Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0e67d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a0e67d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ceaedb1\" data-id=\"ceaedb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0bc3bc elementor-widget elementor-widget-heading\" data-id=\"d0bc3bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cMi investigaci\u00f3n se sit\u00faa en la intersecci\u00f3n entre marketing, tecnolog\u00eda e ingenier\u00eda, con foco en c\u00f3mo los datos pueden ayudar a comprender mejor la experiencia de las personas en servicios y entornos digitales. Me interesa que ese conocimiento contribuya tanto al desarrollo acad\u00e9mico como al dise\u00f1o de sistemas y servicios m\u00e1s efectivos, justos y centrados en el usuario.\u201d <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Patricio Dom\u00ednguez Profesor Asociado Biograf\u00eda Ingeniera Comercial y Mag\u00edster en Marketing de la Universidad de Chile. Ph.D. in Business and Management de The University of Manchester, Reino Unido. Su trabajo se sit\u00faa en la intersecci\u00f3n entre marketing, tecnolog\u00eda y anal\u00edtica de datos, con foco en la comprensi\u00f3n del comportamiento del consumidor en entornos digitales. \u00c1reas de especializaci\u00f3n Marketing de servicios Experiencia de cliente Anal\u00edtica de datos Inteligencia artificial aplicada al marketing Aceptaci\u00f3n tecnol\u00f3gica Comportamiento del consumidor Investigaci\u00f3n Sus l\u00edneas de investigaci\u00f3n abordan:\u00a0 Experiencia de servicio y\u00a0customer\u00a0journey\u00a0en entornos digitales y mediados por inteligencia artificial\u00a0\u00a0 Automatizaci\u00f3n,\u00a0chatbots\u00a0y gesti\u00f3n de reclamos\u00a0\u00a0 Aceptaci\u00f3n y resistencia a nuevas tecnolog\u00edas\u00a0\u00a0 Tecnolog\u00edas para la sostenibilidad (veh\u00edculos el\u00e9ctricos, paneles solares, medidores inteligentes)\u00a0\u00a0 Influencia de est\u00edmulos visuales en el comportamiento del consumidor (color, precios, dise\u00f1o experimental)\u00a0\u00a0 Metodolog\u00eda\u00a0 Su trabajo adopta un enfoque basado en datos y m\u00e9todos mixtos, utilizando herramientas como:\u00a0 Procesamiento de lenguaje natural y anal\u00edtica de texto\u00a0\u00a0 Modelamiento predictivo\u00a0\u00a0 Experimentos y an\u00e1lisis conjunto\u00a0\u00a0 Anal\u00edtica de trayectorias del cliente\u00a0\u00a0 Vinculaci\u00f3n y proyectos Participa en el proyecto NOVA-IA, iniciativa apoyada por CORFO orientada al desarrollo y aplicaci\u00f3n de inteligencia artificial en colaboraci\u00f3n con el sector productivo.\u00a0 Reconocimientos Beca CONICYT para estudios doctorales en el extranjero\u00a0\u00a0 Beca completa para Mag\u00edster en Marketing, Universidad de Chile\u00a0\u00a0 Publicaciones Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar. Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar. Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar. \u201cMi investigaci\u00f3n se sit\u00faa en la intersecci\u00f3n entre marketing, tecnolog\u00eda e ingenier\u00eda, con foco en c\u00f3mo los datos pueden ayudar a comprender mejor la experiencia de las personas en servicios y entornos digitales. Me interesa que ese conocimiento contribuya tanto al desarrollo acad\u00e9mico como al dise\u00f1o de sistemas y servicios m\u00e1s efectivos, justos y centrados en el usuario.\u201d<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-356155","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patricio Dom\u00ednguez - Departamento de Ingenier\u00eda Industrial y de Sistemas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/patricio-dominguez\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patricio Dom\u00ednguez - Departamento de Ingenier\u00eda Industrial y de Sistemas\" \/>\n<meta property=\"og:description\" content=\"Patricio Dom\u00ednguez Profesor Asociado Biograf\u00eda Ingeniera Comercial y Mag\u00edster en Marketing de la Universidad de Chile. Ph.D. in Business and Management de The University of Manchester, Reino Unido. Su trabajo se sit\u00faa en la intersecci\u00f3n entre marketing, tecnolog\u00eda y anal\u00edtica de datos, con foco en la comprensi\u00f3n del comportamiento del consumidor en entornos digitales. \u00c1reas de especializaci\u00f3n Marketing de servicios Experiencia de cliente Anal\u00edtica de datos Inteligencia artificial aplicada al marketing Aceptaci\u00f3n tecnol\u00f3gica Comportamiento del consumidor Investigaci\u00f3n Sus l\u00edneas de investigaci\u00f3n abordan:\u00a0 Experiencia de servicio y\u00a0customer\u00a0journey\u00a0en entornos digitales y mediados por inteligencia artificial\u00a0\u00a0 Automatizaci\u00f3n,\u00a0chatbots\u00a0y gesti\u00f3n de reclamos\u00a0\u00a0 Aceptaci\u00f3n y resistencia a nuevas tecnolog\u00edas\u00a0\u00a0 Tecnolog\u00edas para la sostenibilidad (veh\u00edculos el\u00e9ctricos, paneles solares, medidores inteligentes)\u00a0\u00a0 Influencia de est\u00edmulos visuales en el comportamiento del consumidor (color, precios, dise\u00f1o experimental)\u00a0\u00a0 Metodolog\u00eda\u00a0 Su trabajo adopta un enfoque basado en datos y m\u00e9todos mixtos, utilizando herramientas como:\u00a0 Procesamiento de lenguaje natural y anal\u00edtica de texto\u00a0\u00a0 Modelamiento predictivo\u00a0\u00a0 Experimentos y an\u00e1lisis conjunto\u00a0\u00a0 Anal\u00edtica de trayectorias del cliente\u00a0\u00a0 Vinculaci\u00f3n y proyectos Participa en el proyecto NOVA-IA, iniciativa apoyada por CORFO orientada al desarrollo y aplicaci\u00f3n de inteligencia artificial en colaboraci\u00f3n con el sector productivo.\u00a0 Reconocimientos Beca CONICYT para estudios doctorales en el extranjero\u00a0\u00a0 Beca completa para Mag\u00edster en Marketing, Universidad de Chile\u00a0\u00a0 Publicaciones Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar. Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar. Lorem fistrum por la gloria de mi madre esse jarl aliqua llevame al sircoo. De la pradera ullamco qu\u00e9 dise usteer est\u00e1 la cosa muy malar. \u201cMi investigaci\u00f3n se sit\u00faa en la intersecci\u00f3n entre marketing, tecnolog\u00eda e ingenier\u00eda, con foco en c\u00f3mo los datos pueden ayudar a comprender mejor la experiencia de las personas en servicios y entornos digitales. Me interesa que ese conocimiento contribuya tanto al desarrollo acad\u00e9mico como al dise\u00f1o de sistemas y servicios m\u00e1s efectivos, justos y centrados en el usuario.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/patricio-dominguez\/\" \/>\n<meta property=\"og:site_name\" content=\"Departamento de Ingenier\u00eda Industrial y de Sistemas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T17:06:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2026\/05\/LinkedIn-Logo.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ing.uc.cl\\\/industrial-y-sistemas\\\/patricio-dominguez\\\/\",\"url\":\"https:\\\/\\\/www.ing.uc.cl\\\/industrial-y-sistemas\\\/patricio-dominguez\\\/\",\"name\":\"Patricio Dom\u00ednguez - 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Ph.D. in Business and Management de The University of Manchester, Reino Unido. 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