{"id":4232,"date":"2020-10-26T15:51:10","date_gmt":"2020-10-26T15:51:10","guid":{"rendered":"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/?p=4232"},"modified":"2020-10-26T15:51:10","modified_gmt":"2020-10-26T15:51:10","slug":"profesor-sergio-maturana-comenta-como-ha-cambiado-el-consumidor-durante-la-pandemia","status":"publish","type":"post","link":"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2020\/10\/26\/profesor-sergio-maturana-comenta-como-ha-cambiado-el-consumidor-durante-la-pandemia\/","title":{"rendered":"Profesor Sergio Maturana comenta como ha cambiado el consumidor durante la pandemia"},"content":{"rendered":"<p>De acuerdo a un art\u00edculo aparecido en el Diario La Tercera el mi\u00e9rcoles 14 de octubre, el profesor de Marketing de la Escuela de Ingenier\u00eda UC, Sergio Maturana, comenta acerca del &#8220;boom del e-commerce, modificaciones de h\u00e1bitos y nuevas necesidades y exigencias son algunos de los cambios que los consumidores del pa\u00eds han experimentado producto de la crisis sanitaria. Algunos expertos sugieren que hay tendencias que llegaron para quedarse&#8221;.<\/p>\n<p>&#8220;Por necesidad, algunas personas que hab\u00edan preferido mantenerse al margen de la digitalizaci\u00f3n del consumo, debieron sumarse, afirma que, una vez que ya aprendiste como comprar por internet, puede haber un efecto de acostumbramiento&#8230;&#8221;<\/p>\n<p>-Un tipo de comportamiento que Maturana percibe es que las personas se han abierto a cambiar sus h\u00e1bito de consumo. &#8220;La lealtad de las marcas se ha visto complicada. Mucha gente est\u00e1 cambiando de marcas que compraban antes. Estamos cambiando muchas cosas, estamos cuestionando otras&#8221;<\/p>\n<p>El acad\u00e9mico distingue que ha habido cambios en las necesidades de las personas, y que incluso se han creado algunas necesidades nuevas, especialmente en el per\u00edodo de confinamiento, pero que se mantienen. Por ejemplo, como los gimnasios siguen cerrados, las personas se han adaptado y han consumido productos que antes no, como elementos para ejercitarse en casa&#8221;.<\/p>\n<p>Para mayor informaci\u00f3n\u00a0<a href=\"https:\/\/laboratorio.latercera.com\/laboratorio\/noticia\/nuevo-consumidor-con-pandemia\/1015936\/\">https:\/\/laboratorio.latercera.com\/laboratorio\/noticia\/nuevo-consumidor-con-pandemia\/1015936\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo a un art\u00edculo aparecido en el Diario La Tercera del mi\u00e9rcoles 14 de octubre el Profesor de Marketing digital<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4232","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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