{"id":4741,"date":"2022-06-14T20:17:45","date_gmt":"2022-06-14T20:17:45","guid":{"rendered":"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/?p=4741"},"modified":"2022-06-14T20:17:45","modified_gmt":"2022-06-14T20:17:45","slug":"catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group","status":"publish","type":"post","link":"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/","title":{"rendered":"C\u00e1tedra de Marketing UC da inicio al ciclo de charlas con la participaci\u00f3n del Boston Consulting Group"},"content":{"rendered":"<p>Este semestre la c\u00e1tedra de Marketing UC, a cargo del profesor <strong>Sergio Maturana<\/strong>, ha implementado una serie de tres charlas sobre diferentes dimensiones de creaci\u00f3n de valor, las cuales buscan complementar la docencia con el aporte de destacados miembros de la industria.<\/p>\n<p>El pasado 27 de mayo se llev\u00f3 a cabo la primera charla que cont\u00f3 con la participaci\u00f3n del Boston Consulting (BCG) como primer invitado, quien expuso un proceso de creaci\u00f3n de valor real.<\/p>\n<p>Mediante el caso de MACH, el BCG mostr\u00f3 a los alumnos c\u00f3mo el an\u00e1lisis de las necesidades del mercado, junto a oportunidades tecnol\u00f3gicas, permite desarrollar productos que resuelven problemas de las personas y ayudan a crear nuevas ventajas competitivas para la empresa.<\/p>\n<p>Para la c\u00e1tedra de Marketing fue una gran experiencia y alegr\u00eda\u00a0contado con su participaci\u00f3n, as\u00ed como tambi\u00e9n con la colaboraci\u00f3n de la <strong>Psic\u00f3loga UC Michelle McGowan<\/strong>, Campus Recruiter del BCG por organizar esta instancia.<\/p>\n<p>Adem\u00e1s, se destac\u00f3 la presencia de los Consultores de BCG y la de los <strong>exalumnos del DIIS<\/strong>: <strong>Antonia Bezanilla<\/strong>, <strong>Bernardita Van Wersch<\/strong> y <strong>Daniel Epstein<\/strong> por volver al departamento y apoyar con su experiencia la docencia de la c\u00e1tedra.<\/p>\n<p><a href=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2022\/06\/mkt.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4742 size-medium\" src=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2022\/06\/mkt-e1655237689431-300x283.jpg\" alt=\"\" width=\"300\" height=\"283\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este semestre la c\u00e1tedra de Marketing UC, a cargo del profesor Sergio Maturana, ha implementado una serie de tres charlas sobre diferentes dimensiones de creaci\u00f3n de valor, las cuales buscan complementar la docencia con el aporte de destacados miembros de la industria. El pasado 27 de mayo se llev\u00f3 a cabo la primera charla que cont\u00f3 con la participaci\u00f3n del Boston Consulting (BCG) como primer invitado, quien expuso un proceso de creaci\u00f3n de valor real. Mediante el caso de MACH, el BCG mostr\u00f3 a los alumnos c\u00f3mo el an\u00e1lisis de las necesidades del mercado, junto a oportunidades tecnol\u00f3gicas, permite desarrollar productos que resuelven problemas de las personas y ayudan a crear nuevas ventajas competitivas para la empresa. Para la c\u00e1tedra de Marketing fue una gran experiencia y alegr\u00eda\u00a0contado con su participaci\u00f3n, as\u00ed como tambi\u00e9n con la colaboraci\u00f3n de la Psic\u00f3loga UC Michelle McGowan, Campus Recruiter del BCG por organizar esta instancia. Adem\u00e1s, se destac\u00f3 la presencia de los Consultores de BCG y la de los exalumnos del DIIS: Antonia Bezanilla, Bernardita Van Wersch y Daniel Epstein por volver al departamento y apoyar con su experiencia la docencia de la c\u00e1tedra.<\/p>\n","protected":false},"author":4,"featured_media":353925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1tedra de Marketing UC da inicio al ciclo de charlas con la participaci\u00f3n del Boston Consulting Group - Departamento de Ingenier\u00eda Industrial y de Sistemas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1tedra de Marketing UC da inicio al ciclo de charlas con la participaci\u00f3n del Boston Consulting Group - Departamento de Ingenier\u00eda Industrial y de Sistemas\" \/>\n<meta property=\"og:description\" content=\"Este semestre la c\u00e1tedra de Marketing UC, a cargo del profesor Sergio Maturana, ha implementado una serie de tres charlas sobre diferentes dimensiones de creaci\u00f3n de valor, las cuales buscan complementar la docencia con el aporte de destacados miembros de la industria. El pasado 27 de mayo se llev\u00f3 a cabo la primera charla que cont\u00f3 con la participaci\u00f3n del Boston Consulting (BCG) como primer invitado, quien expuso un proceso de creaci\u00f3n de valor real. Mediante el caso de MACH, el BCG mostr\u00f3 a los alumnos c\u00f3mo el an\u00e1lisis de las necesidades del mercado, junto a oportunidades tecnol\u00f3gicas, permite desarrollar productos que resuelven problemas de las personas y ayudan a crear nuevas ventajas competitivas para la empresa. Para la c\u00e1tedra de Marketing fue una gran experiencia y alegr\u00eda\u00a0contado con su participaci\u00f3n, as\u00ed como tambi\u00e9n con la colaboraci\u00f3n de la Psic\u00f3loga UC Michelle McGowan, Campus Recruiter del BCG por organizar esta instancia. Adem\u00e1s, se destac\u00f3 la presencia de los Consultores de BCG y la de los exalumnos del DIIS: Antonia Bezanilla, Bernardita Van Wersch y Daniel Epstein por volver al departamento y apoyar con su experiencia la docencia de la c\u00e1tedra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Departamento de Ingenier\u00eda Industrial y de Sistemas\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T20:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2022\/06\/mkt-e1655237689431.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francisco H\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francisco H\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/\"},\"author\":{\"name\":\"Francisco H\",\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/#\/schema\/person\/721a1ef791962c4167b0dad3ee596283\"},\"headline\":\"C\u00e1tedra de Marketing UC da inicio al ciclo de charlas con la participaci\u00f3n del Boston Consulting Group\",\"datePublished\":\"2022-06-14T20:17:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/\"},\"wordCount\":224,\"publisher\":{\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/wp-content\/uploads\/2022\/06\/mkt-e1655237689431.jpg\",\"inLanguage\":\"es-CL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/\",\"url\":\"https:\/\/www.ing.uc.cl\/industrial-y-sistemas\/2022\/06\/14\/catedra-de-marketing-uc-da-inicio-al-ciclo-de-charlas-con-la-participacion-del-boston-consulting-group\/\",\"name\":\"C\u00e1tedra de Marketing UC da inicio al ciclo de charlas con la participaci\u00f3n del Boston Consulting Group - 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