Strategic and cognitive criteria for the selection of startupsRevista : Technovation
Volumen : 26
Páginas : 151-161
Tipo de publicación : ISI
A decision aid is proposed that would enable venture capitalists to improve the accuracy of their decision-making processes. The methodology complements strategic criteria with cognitive ones. When questions on technical know-how and business expertise do not give enough clues, they are supplemented with a different viewpoint given by a cognitive model. The methodology is demonstrated using an e-Business case.